How Diana Ulis and Other South Florida Developers Are Redefining What Luxury Actually Means

• Luxury in Fort Lauderdale is evolving as Diana Ulis and other developers prioritize wellness, heritage, and lasting livability.

MIAMI, FL, July 11th, 2026, ZEX PR WIRE — The buyers landing in Fort Lauderdale’s luxury corridor today are not easily impressed. They have owned in Miami, in New York, in markets that have produced both celebrated buildings and cautionary tales. What buyers want now is harder to manufacture than floors or brand names: proof that the right decisions were made early.

That instinct has become the defining pressure on the developers who are reshaping the city’s waterfront. Chief among them is Admire Capital’s Diana Ulis, who is looking to build the Ritz-Carlton Residences Fort Lauderdale Beach on the premise that a home should support the life inside it, not just impress the person touring it. For Diana Ulis, that meant looking toward something she calls Invisible Wellness. 

The project’s Invisible Wellness philosophy is built on the idea that wellness goes beyond amenities. It starts from within, in the decisions you cannot see but your body feels: the quality of the air, the behavior of the light across the day, the acoustic envelope of a room, the purity of the water coming out of the tap. None of it makes the brochure. All of it shapes how a resident feels waking up on a Tuesday in year three. “The buyers we’re designing for have lived everywhere,” Diana Ulis says. “They notice what’s missing before they notice what’s there. So we spend a lot of time on things that wouldn’t necessarily be in the brochure. The invisible details create the visible difference.”

That philosophy determined the project’s shape before anything else did. Eighty-three residences across two waterfront towers between the Atlantic and the Intracoastal, boutique by design, not default. The dual-tower layout will be engineered to maximize natural light, airflow, and water views throughout the residences. Low-toxin materials, advanced filtration, acoustic engineering: systems running quietly in the background that a resident never has to think about, but that their nervous system registers every day. The Ritz-Carlton partnership layers hospitality service on top with round-the-clock valet, concierge, and on-site lifestyle management, but the foundation was always environmental. “When we looked at this site, the case for keeping it small was obvious,” Diana Ulis says. “The water is the amenity. You don’t need to manufacture a reason to be there.”

Not every developer is starting from scratch. Tavistock Development Company has been working from a different premise entirely, one rooted in what was already there. When the Orlando-based firm acquired Pier Sixty-Six in 2016, it inherited one of Fort Lauderdale’s most recognizable landmarks and made the unconventional choice to treat that history as an asset. The firm spent the better part of a decade assembling a 32-acre waterfront campus along the 17th Street Causeway: a fully renovated resort, a superyacht marina with 164 slips, and boutique residential buildings including Azul, the first in Fort Lauderdale to feature private plunge pools on every terrace.

The original 17-story spire tower was designated a city historic landmark in May 2024. The Pier Top rotating lounge, meticulously restored inside its Googie-futuristic facade, completes a full rotation every 66 minutes, unchanged from its original rhythm. A buyer at Pier Sixty-Six is buying into the marina, the resort, and the promenade, all part of a lifestyle infrastructure that took a multi-billion-dollar investment and nearly a decade to construct.

Where Tavistock is built around place, Naftali Group is betting on something more cultural than physical. The New York-based developer’s Viceroy Residences Fort Lauderdale, a 45-story tower in Flagler Village designed by Arquitectonica with interiors by Rockwell Group, will bring 251 residences and more than 30,000 square feet of amenities when it opens. The more telling decisions are in the partnerships: the h.wood Group, behind Delilah and The Nice Guy, will operate a signature restaurant and private members’ club spanning more than 15,000 square feet, and residents receive membership to The Fort, the city’s leading pickleball and social club. The proposition is that community is the amenity, a social calendar as unique as it is elevated.

Three developers, three approaches, and together, a portrait of a market that has matured. “Fort Lauderdale has always attracted serious buyers,” Diana Ulis says. “What’s changed is the quality of thinking coming in with it. Developers are making decisions here that they used to reserve for Miami or New York. That matters to buyers, and it shows up in how they’re choosing.”